The Grand Unified Theory of X
Etymology. Neuroscience. Culture. Everything in between.
Recent Topics
+ New Topicappetite
Silence
Noise
appetite
Appetite
the neuroscience of wanting — why craving and enjoying are separate systems, how modern food engineering hijacks the ga...
Collecting
the psychology of having — why owning inflates value, why the missing piece is the one that matters, and where collectin...
Appetite
the neuroscience of wanting — why craving and enjoying are separate systems, and why anticipation beats arrival
biology of good luck
the biology of bad luck
jingles
earworms, infomercials
the Jingle
infomercials
Infomercials
Skeuomorphs
Apathetic Boredom
Reactant Boredom
Searching Boredom
Calibrating Boredom
Indifferent Boredom
Ignorance
agnotology, Dunning-Kruger, willful vs. innocent not-knowing